Effective Ways in Selecting a Gamification Platform
There are many business owners who in fact are at a loss on how to develop and also grow their loyalty programs or engage their long-time employees. Gamification platforms are actually being developed by companies that specializes in user engagement. They will be able to help make the life of any non-tech savvy owners easier through the case of centralizing and organizing all engagement efforts. But, the new engagement solutions are now popping up daily. In this article, you will get the aid that you need in choosing a gamification platform.
Find out What you Try to Solve
This actually is considered to be the most vital step, but companies tend to fail in approaching gamification with specific goals. One common thing that we see are companies who expects gamification in solving problems like low customer engagement and poor sales. These kind of problems have various causes and usually cannot be fixed with only a single initiative.
It’s best if you consider focusing on a certain metric that will impact your broader goal. When you have the plans on increasing sales, it’s best that you consider a game-plan to how you can do it and then find out on how gamification will help support the plan. Once you have identified a certain behavior which you wish to change, you will then be able to tailor gamification programs on a particular goal. One example of this is where you may notice that the sales team is not following on the leads that are past the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Determine your Target Market
There are now two main types of gamification programs. These are the ones that are aimed at consumers or users and the ones that are aimed at employees. You should try to determine which one you would need, which will depend with the type of business that you have. If you ever try to improve office morale, employee gamification programs will be the best one. If in case you wish to raise consumer awareness on a certain product, a user-focused gamification program would be one that’s more appropriate.
Find out the Scale of the Program
Concrete ideas are actually essential because the scale of the program will dictate on the implementation timeline, the type of vendor needed as well as the amount of data that you need to analyze.
Set your Budget
Whatever the project goals are, it is very helpful when you have an idea to how much you want to spend. Even though you don’t know how much is the cost of a gamification program, it is important to have a clear maximum budget.
Search for Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.